Learn about follower analytics, engagement, reach, leads, Tracking your brand’s growth on LinkedIn can be tricky. There are many different ways to measure how your posts are LinkedIn engagement rate: LinkedIn calculates the engagement rate using a standard formula: (Clicks + Likes + Comments + Shares + Delivery metrics in Campaign ManagerIn Campaign Manager, you can view your delivery metrics, such as the reach or average frequency of your ads, to help you measure the effectiveness of your ad sets. This glossary will help you make sense of LinkedIn analytics and use Discover the top LinkedIn metrics to track in 2026 to boost your profile's performance. • Florian Verschuren antwortete: Hi Isabelle, thank you for your contribution regarding the reach metric in LinkedIn. LinkedIn, once a digital space for resumes, has transformed into a robust professional networking and marketing powerhouse. That’s why you need to take a look at this guide to LinkedIn metrics to help track your LinkedIn has become an essential platform for businesses to connect with professionals, build brand awareness, and generate leads. What is LinkedIn The following analytics are available for LinkedIn members on individual posts. While some marketers prefer ER based on Reach (Engagements ÷ Reach), LinkedIn sticks to Impressions. LinkedIn Analytics measures a company page’s impact by tracking impressions, followers, clicks, shares, comments, and more, providing valuable LinkedIn data to inform your Discover the top LinkedIn metrics to track in 2026 to boost your profile's performance. • View the full impact of LinkedIn campaign performance against leads, conversions, or revenue. Learn about follower analytics, engagement, reach, leads, Use cases • Track key performance metrics by ad format or by demographic. Use this free and easy-to-use LinkedIn Reach Calculator to estimate your total reach on LinkedIn based on your posts. In Campaign Manager, you can view your delivery metrics, such as the reach or average frequency of your ads, to help you measure the effectiveness of your ad campaigns. 8 LinkedIn This metric applies to campaigns using LinkedIn conversion tracking. Track profile views, engagement, and conversions to boost your LinkedIn ROI. • Build custom reporting Learn more about the reach for Facebook and Instagram metrics shown in Meta Business Suite. That’s why you need to take a look at this guide to LinkedIn metrics to help track your To make the most of your LinkedIn presence, it’s crucial to track and analyze the right metrics. This guide will walk you through the most important LinkedIn metrics for both Pages and Measuring Linkedin KPIs transforms sporadic outreach into a predictable engine for Linkedin lead generation, spotlighting what truly drives Master LinkedIn metrics in 2025 with this updated guide—track performance, boost engagement, and optimize your B2B marketing strategy. Discover key metrics to track in 2025 for optimizing your LinkedIn strategy. A LinkedIn analytics dashboard displaying key growth metrics, including content performance, discovery, and follower trends. If you aim to thrive LinkedIn Metrics Explore our comprehensive guide to LinkedIn metrics and definitions. • Conversion rate: How often your ads result in conversions on your website. • Cost per conversion: Ad spend divided by conversions. This may result in lower ERs when Example: Say your LinkedIn post is seen by 150 people, and 50 of them view it twice. Your reach would still be 150 (unique people), but your Master LinkedIn metrics with our complete guide to 20 KPIs. These metrics can be seen in Campaign Manager when viewing . Discover how to save time, gain insights, and improve accuracy for your Performance metrics in Campaign ManagerCampaign Manager performance metrics help you measure the effectiveness of your ad sets. To make the most of your LinkedIn LinkedIn analytics metric allows you to compare engagement levels across different types of content—text posts, carousels, images, videos, Unlock the power of LinkedIn analytics with our guide. So if I take a look at my company's analytics page Learn how to read and use your LinkedIn analytics report in 2025. Please note that the numbers in your post analytics are estimates and may not be precise: Tracking your brand’s growth on LinkedIn can be tricky.
